LO Plus

LO Plus had 800,000 members, but only about one in five actually used their discount card. ZUPA's campaign "Tusindvis af rabatter, der gerne vil ses" (thousands of discounts that want to be seen) set out to change that.

I did the layout for Plus til dig, the members' magazine: covers and pages packed with offers, from Apple and B&O discounts to hotel stays, with discount badges popping up all over the page. Click-through rates were high, app downloads went up, and members started using the card a lot more.