DONG Energy

As part of ZUPA's overhaul of DONG Energy's consumer website, I designed "Projekt: Få en lavere energiregning" (Project: get a lower energy bill), a new section built to back up the brand promise with something people could actually use.

That meant the campaign look, with the electricity meter strapped in a measuring tape, plus the web pages and interactive calculators that showed people their own energy profile and where to save. Like finding out your standby power costs you around 767 kroner a year. The savings could then be followed in the Min Energi app.