Tokyo Pizza

Tokyo Pizza is a London restaurant where wood-fired pizza meets Japanese flavours and Tokyo nightlife. I helped shape the brand, created its style guide, and then ran the social channels and art directed the content.

Black and signal yellow, held together by one thin yellow square. Born in the logo, it became the brand’s signature, framing food, menus and every social post.

The mood borrows from neon-lit Tokyo streets after dark: deep blacks, glowing signage, motion blur. The food is shot close and moody: flames in the oven, charred crusts, hands breaking the slice.

And every brand needs a hero. Meet the Sumo, a yellow mascot who also glows as a neon sign inside the restaurant.