Italienske favoritter

Domino’s Pizza wanted to launch a new range of Italian pizzas with a slightly thinner crust and authentic Italian ingredients. The keyword here was the ingredients: fine Italian sausage, real Parmigiano-Reggiano, and truffle oil made from the finest white truffles you can buy without burning a hole in your pocket.

The artisan approach to making pizza is not something the average consumer thinks about when considering Domino’s. To be honest, most people tend to draw a parallel between Domino’s and big industrialized production of deep pan pizzas, with no love for food or craftsmanship.

Therefore, it was important to create a rustic campaign that showcased the ingredients and would transport your mind to a real Italian pizzeria on the streets of Rome.